Case Study

In honor of International Women's Day, I set out to create engaging graphics that celebrated women in tech while adhering to design guidelines. I aimed to strike a balance between professionalism and playful modernity, ensuring the visuals were both eye-catching and empowering.

To achieve this, I team selected a color palette that combined bold, tech-inspired hues such as deep blues with vintage images to convey a retrospective of inclusivity and innovation. I paired these colors with modern, sleek typefaces that exuded confidence and sophistication, while remaining easily readable across various platforms.

The graphics themselves featured diverse women in tech roles, depicted in a dynamic and lively manner to convey a sense of empowerment and progress. Each design element was carefully crafted to reflect the theme of women breaking barriers in the tech industry, while maintaining a sense of fun and vibrancy to engage viewers of all backgrounds.